Famous Black and White Logos: Logo Design Examples and Tips (2023)

Whether you're building a new brand or looking to refresh your existing one, choosing the right logo is crucial. fromlogo fontsFrom carefully curated to perfectly chosen graphics, your logo tells current and future customers who you are and what you're all about.

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A logo can be bold and elegant or simple and elegant. The most important aspect of logo design is its color. You need to choose the right shades for your logo. These colors will enhance your overall look. The vibrant colors used by successful logos, such as those ofCoca Cola,McDonald’sand Nickelodeon, are a testament to his success. Some logos don't need to be bright colors to make a splash. Black and white is the best way to make your logo accessible, recognizable, and versatile.

Table of Contents

We love black and white logos

What we have learned about the famous black and white logos

Minimalist black and white logos

Geometric black and white logos

Black and white luxury logos

Playful black and white logos

Advantages of a black and white logo

And if you just need some color?

Are you ready to create the perfect black and white logo?

We love black and white logos

AlthoughcolorsEye-catching logos are great if used carefully, sometimes the most effective and iconic logos are the ones that are kept super simple using just theblancoand thenegro. They are often the most memorable and successful logos. They are also cost effective and flexible.

It is much cheaper to print anything in black and white than in color. A black and white logo will be the best option for a brand that is just starting out or that wants to update its brand image.

It's important to think about all the possible places your logo could end up. Your logo could appear on a wall, on a banner, or on a car window. It could be printed on a t-shirt, a sticker, or an Instagram profile. when you need alogo typelook good just about anywhere, there really is no better option than black and white. It is flattering and always looks good.

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What we have learned about the famous black and white logos

It's no wonder that logos that transcend color boundaries are what have made global brands some of the most successful. They not only show simplicity, but also a logo that can be used anywhere.

Famous Black and White Logos: Logo Design Examples and Tips (10)

The Nike swooshIt is the favorite of many. He is basically everywhere: on clothes, on shoes, on equipment, and in advertisements. The swoosh is not associated with a specific color. It's all about the shape and association consumers make with the logo. The swoosh is so well known that most logos don't even need words.

Famous Black and White Logos: Logo Design Examples and Tips (11)

Appleis another brand that has gained excellent recognition without using words or colors. Consumers easily recognize the Apple shape and know what they are buying. It's rare for consumers to recognize the Nike and Apple logos at this point in consumer culture.

Minimalist black and white logos

Famous Black and White Logos: Logo Design Examples and Tips (12)

Now let's look at other ways to approach logo design. let's start with himminimalism. Seems obvious, right? A simple black and white logo is clean and to the point. Although the decorations, glitter and holographic confetti are fun, theidentity of your brandYou don't need all those bells and whistles. You just need a simple typeface, clean shapes, and maybe one or two lines that are visually pleasing. It's black and white (see what? It is.

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Geometric black and white logos

Famous Black and White Logos: Logo Design Examples and Tips (13)

A black and white logo has the nice advantage of being able to take any shape you want and still look good doing it. Geometric designs are a very popular choice. Think sharp angles, faceted effects, and strategic spaces. This option makes the logo more than just a shape and letters. It's art. Let the logo reflect your creativity and your forward-thinking side.

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Black and white luxury logos

A monochrome logo doesn't have to be boring. In fact, it can be a great approach for brands that need to appear sophisticated at all times. You can think of luxury brands like boutique hotels, high-end stores, and destination real estate agencies. These brands like bold logos, in black and white and with metallic decorations. If your brand is elegant, show it. There is nothing stopping you.

Famous Black and White Logos: Logo Design Examples and Tips (14)

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Playful black and white logos

Brands that are professional and trustworthy often use monochrome branding. Black and white logos don't have to be serious. You can give your black and white logo a playful and whimsical feel, while still being classic and simple.

Famous Black and White Logos: Logo Design Examples and Tips (15)

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Advantages of a black and white logo

  • Authority. A well designed black and white logo is the best way to say “respect my authority”. The logos of sportswear companies such as Nike,AdidasoPumathey have a prominent and bold black type, accompanied by a simple but powerful icon. Both the Nike swoosh logo and the Puma brand's leaping black panther exude authority.
  • Classes.Gucci,Chaneland Coach are just a few of the many fashion designers who have black logos. Because nothing says sophistication more than a black and white logo, this list is long. These designer brands don't have to worry about colors, so they focus on thefonts styleand icons. Coach's horse-drawn carriage is a great example of this.
  • simplicity. A black and white logo has the advantage of not having to invest in colored promotional materials, brochures or other printed material. Clients will see that this logo design shows that your business is able to compete with other industry-related brands, without having to use all the fancy colors (in this case,reds,yellowybright greens).
  • Elegance. When you think of fancy brands and products, Estee Lauder, Ralph Lauren, and Lancome might come to mind first. A black and white logo will make your customers feel that you offer a higher quality service and a more reliable product.
  • It's timeless. Apple's black and white logos,Disneyand SONY have clean, modern lines that give them a sleek, modern look. These logos are timeless and simple, which is the best thing about them. These logos are easy to recognize, thanks to their use of clear fonts and good-sized icons.
  • minimalist. Some logos with black or white fonts can be complex, while others are more minimalist. Converse, Gillette andLouis Vuitton, for example, use a minimalist font that is easy to print on their famous products. What must be considered? Designing a black and white logo It is important that your promotional products are simple and conservative. Anything more complicated may not work well.

And if you just need some color?

Perhaps you are at a point in your life where you want to dispense with color and opt for black and white. This sounds very good. The problem is that sometimes some color is needed. If you're an event sponsor and want your loot to stand out, this is a good example. You're lucky. Flexibility is one of the greatest qualities of a black and white logo.

The Nike swoosh logo is a great example of a neutral logo that delves into the world of colours. It is black and white but can be changed to any color you like. You can easily change the color of a logo that is black or white to suit your needs. It is the chameleonlogo design. Just be sure to define what your logo can and cannot do in your brand style guide.

Are you ready to create the perfect black and white logo?

A strategic decision to reduce the use of color can help your logo achieve a high level of recognition, versatility and sophistication. You have the opportunity to make a black and white logo that elevates your brand. Our global community of designers is your best resource.

Ilya Lavrov

I am a graphic and product designer with 10 years of experience. Writing about branding, logo creation and business


What are good logo examples? ›

“The most revered logos are, almost without exception, graphically simple.” Many wonderful logos have no graphic ingredients other than lettering. In this list alone, Coca-Cola, FedEx, and Lego have built a classic logo just using text. Other fantastic examples include Sony, 3M, IBM, and countless others.

Which companies have black and white logos? ›

Nike's black swoosh is often depicted on a white background, as is Apple's unforgettable icon. Black and white work perfectly together in logo design because they embody the perfect contrast.

What are 3 things that make a strong logo? ›

5 Characteristics of a Good Logo
  • Simple. Many of the most impactful and successful logos in history are surprisingly simple. ...
  • Relevant. The first quality great logos share is that they're relevant to the markets their companies target. ...
  • Memorable. ...
  • Timeless. ...
  • Versatile.

What does black and white represent in logos? ›

Black and white logos can also provide a clear message of authority. The brands that use b&w designs are commanding you to know who they are. Many news outlets and sites who want to be top in their industry use a b&w logo. The simple nature of the black and white logo commands respect.

What is the secret of a good logo? ›

  • As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. ...
  • Simplicity makes a logo design easily recognizable, versatile and memorable. ...
  • Following closely on this principle of simplicity is that of memorability.
Aug 26, 2009

Is it OK to have a black and white logo? ›

Whether you have a color logo or not, we recommend you have a black and white version. Your logo must be at its best, regardless of the medium used. If you have to use your logo on a colorful background, the colors of your logo may not look harmonious. This is where your black and white version comes to the rescue.

What is black and white graphic design called? ›

Application. Of an image, the term monochrome is usually taken to mean the same as black and white or, more likely, grayscale, but may also be used to refer to other combinations containing only tones of a single color, such as green-and-white or green-and-red.

Can I make a logo black and white? ›

Brands can design a logo in black and white to appear authoritative and powerful. This simple logo style can also look very modern and clean, especially with a mostly white design. A good logo in black and white will make use of negative space to emphasize text, icons, or shapes.

What are the 5 keys to a successful logo? ›

5 Principles of Logo Design
  • Simple. Your logo needs to be easily identifiable at a glance. ...
  • Memorable. An effective logo should be memorable. ...
  • Timeless. An effective logo should be timeless and should avoid trends. ...
  • Versatile. A good logo can be used in a variety of sizes and colours. ...
  • Appropriate.
Jul 5, 2016

What makes a logo stand out? ›

Originality Is Key

When a logo stands out or has a striking appeal, users are more likely to remember it or consider it a trusted source. Gaining the trust of consumers is one of the key elements to keep in mind while designing a logo that represents your business and all it encompasses.

What does black and white emphasize? ›

There are several benefits to shooting in black and white: Focus on the subject: Without the distractions of color, the viewer is able to focus on the subject and the composition of the image. This allows the photographer to emphasize the shapes, lines, and textures in the photograph.

What does using black and white mean? ›

2. : in a way that involves a simple choice between two opposite things (such as good and bad or right and wrong)

Why do you need to design a logo in black and white first? ›

Starting with black and white will save you.

It MAKES you simplify your shapes and that's a good thing. For proof that simple shapes are better in a logo design, go look at… every major brand. All of the big companies that make a gazillion dollars a year and pay out nauseating bonuses to their CEO's.

What is a powerful logo? ›

A powerful logo is an emblem, symbol, or device that is used to identify a company. Logos are important because they act as the identifying mark of the company. They are symbols that distinguish one company from another.

What logo type is best? ›

A wordmark is a good decision if you're a new business and need to get your name out there, just make sure that name is short enough to take advantage of the design. Anything too long can look too cluttered. A wordmark logo is a good idea if you have a distinct business name that will stick in customers' minds.

What is the most successful logo? ›

Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.

What are the five basic types of logo? ›

The five basic categories of logo styles are wordmarks, lettermarks, brandmarks, combination marks and emblems.


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